Have you recorded stellar sales with cold emails for your B2B SaaS?
Or are you still finding the best cold email strategy to sell your SaaS products?
I can bet that Cold Emails are charming. The kinda gorgeous art of winning the hearts of your clients through!
And Personalized Cold emails only work well when your strategy clicks right and your emails turn into a money-spinning machine for you.
So, why not make your SaaS cold email game super strong in 2024?
My personal experience of working with some of the fastest-growing SaaS companies in 2022-23 made me come closer to terms with forming a meticulous strategy for Cold email outreach.
This brings me to
Why you must make a Killer Cold Email Strategy for selling your SaaS right today?
SaaS startups are sassy and classy. But measly budgets make them jump right on to smart & creative marketing approach. And that’s exactly where Cold Email comes to the rescue. So, here I bring you the 7 Guideposts we use for taking cold email outreach to the next level.
No. 1: Spice it up with Pickup lines
Hahah. Not literally. By pickup lines, I mean Hook Sentences that make your prospect excited to read what’s more on offer in your cold email.
SaaSy Pickup lines must be relevant and should reveal the benefit served by your SaaS products. A very basic example would go as Boost your Revenue by 74% with Our SaaS.
Numbers draw genuineness and specificity brings more credibility.
No. 2: Let’s make it PERSONAL!
All our life our peers keep telling us- “Don’t take it personally”. And this kinda annoyed us.
But in the case of SaaS Marketing by Cold Emails “PLEASE MAKE IT PERSONAL”.
Just like you praise the qualities of a person in a love letter to woo her/him; so goes the case with Cold Emails for SaaS.
Avoid being salesy. Coz that trick has gone way too old.
Try sharing all the things on how your SaaS can improve the performance of your client. Coz anyways they’re gonna ask after every line: What’s in it for me ?
Good Tip: Find a common ground.
Tips on Email Personalization: https://www.leadroad.io/post/insider-s-secret-on-how-to-personalize-your-email-that-wins-you-more-conversions
No. 3: It’s the Best time to be in a RELATIONSHIP
Building relationships needs effort, understanding, and trust. And all this takes time.
The first email may just fly past a person. Reminder emails may draw lil interest. And then comes the time for a date to know each other.
Follow-up emails or reminder emails are also an art of drawing responses. Sometimes your prospect forgets to reply. Sometimes they read and save it for later. That’s where your follow-up email must be drafted in a new way by adding the next best value propositions in the new mail copy. But please make it sound like human and not glued with lovey-dovey phrases.
Here’s a real screenshot of a follow-up email we made for our client. And it worked like Magic! All yours-
The journey from higher open rates to higher reply rates is all about your follow-up emails that amp your prospect’s interest to book your demo or contact you further.
Good Tip: Avoid spamming the prospect with too many follow-up emails. Decide the sequence and timeline to approach them. You can even personalize this email copy with your video thumbnail or even a lead magnet.
No. 4: In God we trust; All others must bring Data
In the early days of internet, cold emails were like shooting arrows in dark and you never knew if those were even opened.
Fast forward to today - Thousands of tracking and analytics plugins & extensions are available to track the open rates, bounce rates, and CTR. You’ll instantly receive notifications from the plugin or your email campaign tracker if your mail has been opened by the receiver.
In Pic.: LeadRoad’s Real Time Dashboard of Ongoing cold email campaigns.
No. 5: No Fear of Rejection
Why fear rejection of your Cold Email or even 0 interest of the prospect?
The game of Cold email is what develops awareness of your SaaS products among your target leads. If not today, it’s alright. But someday your moment to rise too shall come.
Our team has often seen those SaaS companies who never gave up on trying were the ones who won conversions after a long hiatus.
Rejection develops thick skin and adds more to your wisdom and the best part it helps you frame a rock-solid strategy for cold email outreach.
No. 6: Why Outbound is better than Inbound for your SaaS in the early stage
Maximizing ROAS and bringing down CAC is something every SaaS company aspires for.
And to make this happen you’ll go to any extent to win as many clients as you can. That’s where Smart Outbound Strategies like Cold email outreach become a game-changer.
Before sending cold emails you must always churn your database of contacts and find prospects who demonstrate high chances of conversion. In this way, your targeting becomes streamlined and promises better results for your cold emails.
Suggested Reads: https://www.leadroad.io/post/email-marketing-saas-companies
No. 7: Impacts Bottom Line
Why Cold Email Outreach for SaaS Companies?
Simple, it’s low cost. Sends the on-point messages. And saves hours spent on devising and testing ad campaigns that demand pretty long durations to target the most promising clientele. That’s where your research on Ideal Customer Profile also helps you.
Sharp Focus on your Ideal User Persona streamlines the volume of prospects that are most likely to show serious interest in your SaaS Products. And it’s the impact?... A Healthy Bottom Line.
Conclusion
Cold Email Outreach for your SaaS has enormous potential to build genuine relationships that can lead to the benefit of both parties.
Genuine Relationships last forever because of honesty, credibility, and trust. Ofc this develops with time. And then you can plan long drives and surprises for each other to keep the business going 😊
And if they smile.. they’re all yours. Deal Closed! 😉
Get ready to spice up your cold email outreach for selling SaaS products in 2024.
At LeadRoad we support SaaS companies and Startups that Go Big with Cold Email outreach to sell their SaaS products and gain maximum conversions.
Cheers! Meet ya soon.